Text-to-Speech (TTS): Global Pricing Benchmarks by Region
- Stamos Kanellakis
- Jun 10
- 2 min read
Updated: Jun 30
Highlights
China and LATAM offer the lowest TTS rates globally, dipping below $0.005/min.
Europe and North America command the highest pricing, with peaks exceeding $0.020/min.
Middle East and Asia-Pacific deliver competitive mid-range pricing with fewer extreme outliers.
TTS cost variation is often driven by voice quality tiers, realism, and branding, not raw synthesis capability.
Text-to-Speech (TTS): Global Pricing Benchmarks by Region
Benchmarks reflect a blend of SKU-level publicly listed pricing, proxy estimates, and regional sampling
Prices normalized to USD per minute
Median values winsorized at 95th percentile
"Other" includes smaller regions including Africa and non-EU Eastern Europe
North America
Analyst Observations:
TTS pricing spans $0.0060 to $0.0220/min, with a median near $0.0130.
Branding, premium voices, and SaaS bundling contribute to high variance.
Analyst Notes:
Teams paying for top-tier branded voices in general use cases may be overspending. Careful SKU selection can reduce costs while retaining voice quality appropriate to your product tier.
China
Analyst Observations:
Low of $0.0025/min and median around $0.0062.
Rapid evolution of TTS quality, especially in Mandarin and regional dialects.
Analyst Notes:
China is a prime low-cost TTS region for high-volume audio generation at scale. Our guidance helps navigate model nuance, pronunciation accuracy, and available languages.
LATAM
Analyst Observations:
Consistently low prices between $0.0035 and $0.0100/min.
Voice diversity is growing but still lags premium regions.
Analyst Notes:
Excellent region for utility narration, compliance audio, or IVR flows. Buyers can source vendors with regional voice coverage for Spanish and Portuguese at a fraction of U.S. pricing.
Middle East
Analyst Observations:
Median near $0.0075/min, with minimal volatility.
Arabic TTS is stable across Tier 2 providers.
Analyst Notes:
Underrated for Arabic voice generation at reasonable quality and cost. Validation is key to avoiding mispronunciation or accent mismatch issues.
Europe
Analyst Observations:
High-end pricing at $0.0210/min, with a median of $0.0150.
Dominated by premium voices from large platforms with multilingual support.
Analyst Notes:
Well-suited for brand-sensitive content, but overspend risk is high for routine use. Strategies often include blending high-fidelity voices with low-cost fallback models.
Asia-Pacific
Analyst Observations:
Mid-tier range: $0.0055–$0.0140/min, with median around $0.0090.
Wide variation based on language and vendor maturity.
Analyst Notes:
APAC offers flexible routing options for regional voice generation. Feature matching ensures cost-efficient fit across use cases, from training content to in-app audio.
Other
Analyst Observations:
Pricing ranges $0.0050–$0.0160/min, with median around $0.0100.
Vendors often cover niche languages or experimental models.
Analyst Notes:
Useful for edge-case routing or low-traffic fallback voices. Careful evaluation helps avoid vendor lock-in on under-supported platforms.
This report is part of ATOM’s ongoing research series on Text-to-Speech (TTS): Global Pricing Benchmarks by Region. Benchmarks are updated continuously based on vendor data and internal analysis.
